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Every year during the beginning of Thanksgiving week, the logo for the Macy’s Thanksgiving Day Parade appears on 34th Street. • The logo as we know it today debuted in 1994 with the 68th parade. Thereafter, it was painted annually directly onto the street on Broadway up until around the 2008 parade. Prior to this, a much, much smaller (and entirely plain) red star logo was painted on the street. • Around the time the parade moved from Broadway around the corner to 34th Street in 2009, the logo became a multiple-strip decal. This is removed immediately following the parade. • Some Notes: • 1) Broadway in front of Macy’s (between 34th and 35th Streets) was closed to vehicular traffic in 2009 and turned into a quasi-extension of neighboring Herald Park (a traffic island between Broadway and 6th Avenue). • 2) This park extension is cleared of all tables and chairs the week before Thanksgiving allowing Macy’s to use it host crowds for the unveiling of its holiday windows and (a few days later) to park the TV trucks for the parade. • Photo # 1: The 2003 logo painted on Broadway. • Photo # 2: The 2002 logo painted on Broadway. • Photo # 3: The 2008 logo painted on the street - the parade’s final year on Broadway. • Photo # 4: Vehicles drive over the 2018 logo on 34th Street prior to street closure for parade performance rehearsals. • Photo # 5: Some pre-parade, traffic-related damage to the 2018 logo on 34th Street. • Video (“Photo # 6” for the sake of labeling / numbering consistency): Repairs being made to the 2018 logo on 34th Street. • #macysparade #34thstreet #broadway #heraldsquare #macys #thanksgiving #thanksgivingday #holidays2018 #holiday #graphicdesign #logos #logo #manhattan #nyc #parade

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